If you’ve ever turned over a bag of dog food and felt lost in a sea of complicated words, you’re not alone. Pet food labels are packed with marketing terms, loopholes, and fine print that make it hard to know what you’re really feeding your dog.
At Furever, we believe your dog’s food shouldn’t be a mystery. Here’s why transparency matters — and how to spot it when you’re shopping.
Q: What do pet food labels really mean?
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“Complete & Balanced”: Sounds great, but it only means the food meets minimum nutrient requirements, not that it’s high quality.
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“Natural”: A vague term — it doesn’t guarantee human-grade or preservative-free.
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“With Real Meat”: Legally, this could mean as little as 3% of the recipe.
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“Meat Meal”: Rendered, high-heat processed leftovers, not whole cuts.
These terms are designed to sound healthy without telling the full story.
Q: What’s the difference between feed-grade and human-grade food?
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Feed-grade: Ingredients deemed unfit for human consumption, often including byproducts, fillers, and low-quality proteins. This is what most kibble is made from.
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Human-grade: Ingredients sourced, handled, and cooked to the same standards as food made for people. This is what goes into every Furever recipe.
The difference is more than semantics — it’s about safety, digestibility, and nutrition.
Q: How does Furever do it differently?
Transparency isn’t a buzzword for us — it’s the core of our approach:
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Every ingredient listed clearly — no vague “meat meals” or mystery byproducts.
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Recipes developed with certified veterinarians and pet nutritionists — not just marketing teams.
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Human-grade sourcing only — real meat, real vegetables, cooked gently to preserve nutrients.
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Open about partnerships — like the Labelle Foundation, where 80% of rescue dogs thrive on Furever meals.
When you know exactly what your dog is eating, you can feel confident you’re giving them the best.
The Bottom Line
Pet parents deserve honesty. And dogs deserve food made with the same care we’d put into our own meals. By choosing a transparent brand like Furever, you skip the label confusion and go straight to what matters: real, nourishing food that helps your dog live a healthier, longer life.
👉 See What’s in Furever’s Recipes
