PAWSONALIZED NUTRITIOUS, BALANCED & DELICIOUS

With WOUF, it's all about treating your little besties like the kings and queens they are. Say goodbye to bland, dry meals and hello to the irresistible “mouth-watering” aroma of our fresh, natural ingredients that will have tails wagging with excitement. Our meals are gently cooked to purfection, ensuring every nutrient essential for vitality and health is locked in tight.

Every element of our Lil’ WOUF and WOUF recipes have been deliberately crafted by our vet-chefs to provide your furry bestie with balanced and optimal nutrition, no matter their age. From pup, to grand-pup!

Why Fresh?

Nutrient-Rich

Fresh food retains more natural nutrients, like vitamins, minerals, and enzymes, which can degrade during kibble processing. Studies show fresh diets offer higher nutrient digestibility and metabolizable energy, improving digestion, energy levels, and overall vitality (Tanprasertsuk et al., 2021).

Better Gut Health

Fresh food enhances gut microbiome diversity, crucial for a robust immune system (Leverett et al., 2022). It also reduces the need for artificial additives, preservatives, and fillers, lowering the risk of allergies, digestive problems, and behavioral changes (Geary et al., 2022).

Improved Health

Fresh diets are linked to better skin and coat health and reduced inflammatory markers (Leverett et al., 2022). A fresh food diet supports healthy weight also being linked to less inflammation and therefore less chronic disease.

For puppies

Essential Nutrition

Puppies need specific nutrients for proper growth of their skeletal, muscular, and immune systems. Fresh food provides these nutrients in their most bioavailable form, supporting healthy development (Hemmings, 2016).

Optimal Growth

Studies show puppies on high-quality, nutrient-rich diets grow better and are healthier (Clark, 2021). Fresh food helps ensure strong immune systems and healthy body structures, reducing future health risks (Bortsova et al., 2019).

Better digestion

High quality, fresh ingredients allow for far better digestion than ordinary kibble. This means your furry bestie absorbs the nutrients they need, as they should. 

Healthy weight

The combination of a fresh food diet and portioned meals helps maintain your furry bestie's ideal weight

The takeaway

Fresh food offers dogs a more natural, nutrient-rich diet, free from artificial additives and nutritional losses associated with kibble. This leads to improved digestion, enhanced immune function, and overall well-being. For puppies, fresh food is vital for healthy growth and development.

Friends Furever

Fresh, whole food diets are proven to help pups live up to 2.5 years longer. More of them to love!

Wouf Turkey

1

Ground Turkey 85% Lean

Gobble up the goodness with our 85% lean ground turkey! It's a fantastic source of lean protein, crucial for muscle development and overall growth in your furry friend. Packed with iron and zinc, it supports a healthy immune system and metabolism. Your pup will be strong, lean, and full of energy!
2

Turkey Gizzard

Turkey gizzards are a protein powerhouse! Rich in high-quality protein, they promote muscle health and are loaded with iron, zinc, and B vitamins to boost immune health and energy production. Your dog will gobble them up!
3

Brown Rice

Brown rice is your dog's energy powerhouse! It’s a fantastic source of carbohydrates, offering essential energy to keep your dog lively. The fiber aids digestion, and it’s packed with vitamins and minerals like manganese, selenium, and magnesium for overall health.
4

Turkey Liver

Turkey liver is a nutrient dynamo! Brimming with vitamins A, B, and K, it supports vision, blood health, and overall vitality. It's also rich in iron to prevent anemia and copper to support bone and connective tissue health. Liver it up!
5

Carrots

Crunchy, munchy carrots are a hit for vision and immune health! With beta-carotene converting to vitamin A, they’re great for your dog's eyes. They also provide fiber for healthy digestion and are perfect for maintaining a healthy weight. Carrot crunching never tasted so good!
6

Cranberries

Cranberries are a berry good treat for your young pups! High in antioxidants, they protect your puppies' cells from damage and support urinary tract health. They also provide vitamins C and E, enhancing immune function and skin health. Snack time just got a tart twist!
7

Shiitake Mushrooms

Boost your dog's immune system with shiitake mushrooms! These fungi are packed with polysaccharides, vitamins B and D, and antioxidants that help reduce inflammation. They’re a superfood powerhouse for overall health!
8

Kale

Raw kale is a nutrient-packed wonder for your young dogs! It offers vitamins A, C, and K for vision, immune health, and blood clotting. It’s also a great source of calcium for bone health and antioxidants to fight inflammation. We love kale <3.
9

Nutritional Yeast

Nutritional yeast is a B vitamin bonanza! It’s rich in B vitamins for energy metabolism and offers protein for muscle maintenance. Plus, it has trace minerals that boost overall health. Yum!
10

Eggshell Powder

Eggshell powder is the ultimate calcium boost for your dog’s bones! It’s also packed with important minerals like magnesium and phosphorus. Your pup’s bones will be strong and healthy!
11

Fish Oil

Fish oil is an anti-inflammatory rockstar! skin and coat savior! Packed with omega-3 fatty acids, it supports skin and coat health, has anti-inflammatory properties for joint health, and boosts heart and brain function. Fish oil is fin-tastic!
12

Turmeric

Turmeric is a golden spice with powerful benefits! Its curcumin content has anti-inflammatory and antioxidant properties, supporting joint health and aiding digestion. Spice up your dog’s life with turmeric!
13

Dried Kelp

Dried kelp is a thyroid function superstar! Thanks to its iodine content, it supports thyroid health and provides minerals like magnesium, calcium, and iron. Plus, the fiber promotes digestive health. Kelp your dog stay healthy!
14

Zinc

Zinc is a skin and coat health booster! It strengthens the immune system, promotes wound healing, and supports cell repair and growth. Your dog will be glowing with health!
15

Vitamin E

Vitamin E is an antioxidant powerhouse, protecting your puppies’ cells from damage. It promotes a healthy coat and enhances immune function. Keep your young dogs looking and feeling their best!
16

Copper

Copper is a red blood cell hero! Vital for their formation and cardiovascular health, it also supports healthy bones and connective tissues. Copper is a key player in overall wellness!
17

Choline

Choline is a brain booster and liver supporter! It’s essential for liver function, brain development, maintaining healthy cell membranes, and aiding fat metabolism. Choline is super for a super pup!
18

Vitamin D

Vitamin D is crucial for bone health, aiding calcium absorption. It also boosts the immune system and supports muscle health. Your dog will be strong and healthy with vitamin D!

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Why Furever?

Recipes created by our passionate foodie, in-house vet-chef.

No artificial flavors, no preservatives. F*#k filler

Human-grade, clean, fresh, 
USDA-certified Ingredients

Furever Range

Wouf Beef

Our WOUF Beef recipe is meticulously crafted with functional ingredients to deliver the right amount of nutrients for your pup! Packed with a single animal protein—beef—to support lean muscle mass, this recipe also includes brown rice for additional protein and steady, healthy energy without the crash.

Wouf Turkey

Treat your pup to a meal bursting with flavor and nutrition with our WOUF Turkey recipe! Featuring 85% lean ground turkey, turkey gizzard, and turkey liver, this dish delivers high-quality protein to support robust muscles.

Lil' Wouf

Start your pup off right with our Lil’ WOUF Turkey Recipe! Treat your puppy to a meal packed with the right balance of essential nutrients to support growth and watch them thrive!

Furever VS Others

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TYPE NO ARTIFICIAL INGREDIENTS, COLORS, FLAVORS, PRESERVATIVES NO FILLERS EASILY DIGESTIBLE FOOD FOR DIFFERENT LIFE STAGES
WOUF Yes Yes Yes Yes
KIBBLE No No No Yes
AIR-DRIED /DEHYDRATED No No Yes No
RAW No Yes Yes No
OTHER FRESH FOOD No No Yes No