FUREVER by Labelle was born out of a deep love for dogs (and a serious passion for top-notch nutrition). Our founder, Sabrina Labelle, spent a decade in animal rescue, helping to save, rehabilitate and rehome over 7,000 dogs through The Labelle Foundation, the Los Angeles-based nonprofit she started with her mother, Laura.

During her rescue work, Sabrina saw firsthand how the right food could transform a dog—kind of like watering a dry plant and watching it spring back to life. That’s why she created FUREVER: to bring fresh, high-quality, human-grade meals to the dogs who deserve it most—yours!

At FUREVER, our mission is simple: feed pets the best food possible. Each of our fresh recipes are crafted by our Chief Veterinary Officer using natural, high-quality ingredients (yep, the kind you’d eat yourself). And the best part? We deliver it straight to your door in easy-to-serve portions—because fresh should be simple!

STEP ONE: Fill out our subscription quiz. We’ll personalize your pup’s meal plan based on their weight, activity level, and dietary needs.

STEP TWO: Choose your delivery schedule. We currently offer deliveries every two or four weeks, depending on your dog’s size and appetite.

STEP THREE: Keep an eye out for your FUREVER box! We deliver it straight to your door with love (and a handy transition guide to help your pup ease into their new diet).

STEP FOUR: Watch your dog light up at mealtime! Need to skip or cancel an order? No problem—just log into your FUREVER account portal and make adjustments anytime.

Only the good stuff! Our meals are made with fresh, human-grade ingredients, including:

✔ High-quality proteins (because muscles matter)
✔ Whole grains, veggies, and fruits (for a well-balanced diet)
✔ No artificial preservatives, fillers, or by-products (because your pup deserves better)

If it wouldn’t make it onto your plate, it doesn’t make it into our recipes!

Absolutely! We know that allergies can make mealtime tricky, so our subscription quiz helps determine if our meals are the right fit for your pup. Just tell us what they’re allergic to, and we’ll fetch the best recipe for them!

If we don’t have a perfect match just yet—don’t worry! We’re working on expanding our menu with even more allergy-friendly options soon. Stay tuned!

We make every batch with love and care in our El Segundo, California kitchen. Here’s how we keep our meals fresh and nutritious:

🔥 Cooked gently at temps no higher than 180°F to lock in nutrients
⚖️ Never below 160°F to ensure food safety
❄️ Rapidly chilled & frozen (like a refreshing ice bath for your pup’s meals)

The result? Fresh, flavorful, and nutrient-packed meals your dog will drool over.

Switching to fresh food provides several key benefits for your dog’s overall health and well-being:

✔ Superior Nutrition – Made from whole, natural ingredients with essential nutrients, fresh food avoids the fillers and artificial additives often found in kibble.

✔ Easier Digestion – Fresh meals are more digestible, allowing for better nutrient absorption and reducing common digestive issues.

✔ Increased Energy & Vitality – A balanced, nutrient-rich diet can lead to improved energy levels and overall well-being.

✔ Healthier Skin & Coat – High-quality proteins and healthy fats contribute to a shinier coat and better skin health.

✔ Supports Allergies & Sensitivities – Fresh diets promote gut health and contain omega-3s and antioxidants that help reduce inflammation and skin irritations.

Providing fresh, high-quality meals is one of the best ways to support your dog’s long-term health and happiness.

Depending on your dog's needs and the size of their meals, we offer delivery on a schedule that works for you — whether that's every two or four weeks or somewhere in between.

Absolutely! You’re in control. Through your FUREVER account portal, you can:

✔ Change meal plans
✔ Adjust delivery frequency
✔ Update your shipping address

Because life (and your pup’s appetite) changes—your subscription should, too!

We’d be so sad to see you go, but we get it—sometimes things change! You can cancel anytime by logging into your FUREVER account and following the cancellation steps. No hoops, no hassle.

Right now, FUREVER is a subscription-based service—because we’re all about long-term health and happiness for your pup! Not to mention, long lasting relationships. But don’t worry, we keep things flexible:

🐶 Pause deliveries whenever you need
🐶 Update your pup’s profile as they grow
🐶 Adjust meal plans to match their tastes

And if you ever need to cancel, it’s just a few clicks away. We’re here to make fresh feeding as easy and convenient as possible!

We hear you, cat parents! We’re busy perfecting our MEOU recipes and can’t wait to serve your feline overlords soon. Stay tuned—your kitty’s fresh feast is coming! 🐱

Pricing is based on your pup’s size, dietary needs, and delivery frequency. To get an exact cost for your fur baby, take our subscription quiz—it’s quick, easy, and gets you one step closer to tail wags at mealtime!

We accept all major credit and debit cards through our secure Shopify platform. Because getting fresh food for your pup should be as smooth as a belly rub!

Got a question? Need a paw?

🐾 Our support team is here for you!
📧 Email us at hello@furever.co
💬 Chat with us via the FUREVER chat

We’ll fetch you the answers—fast!

Oh no! If anything goes ruff with your delivery, contact us ASAP. We’ll work to make it right and ensure your pup’s meals arrive fresh and on time!

We’re confident your pup will be begging for more, but if for any reason they turn up their nose, reach out within 7 days of delivery. We’ll work with you to:

🐕 Find a better recipe
🐕 Offer a credit
🐕 Issue a refund

Switching to fresh? Slow and steady wins the race! 🐾 Here’s the 10-day transition plan:

📆 Days 1-3: 25% FUREVER + 75% old food
📆 Days 4-6: 50% FUREVER + 50% old food
📆 Days 7-9: 75% FUREVER + 25% old food
📆 Day 10: 100% FUREVER (cue the happy dance!)

Your first box includes a transition guide to make the switch easy-peasy.

Absolutely! Freezing locks in freshness and nutrients. Just thaw meals in the fridge before serving:

🧊 Small packs: ~24 hours to thaw
🧊 Larger packs: Up to 48 hours

In a hurry? Place the sealed pack in a warm water bath for a quick defrost!

🚀 Freeze until ready to serve
❄️ Thawed meals stay fresh in the fridge for up to 5 days

Just grab, thaw, and serve—easy as that!

📆 Orders placed before midnight EST on Wednesday ship on Friday.
🚚 Expect delivery within 2 business days (location-dependent).

Fresh food, right on schedule!

Because your dog deserves the good stuff! Fresh food can:

🥩 Improve digestion
✨ Boost energy & mood
🦴 Support a healthy weight
💖 Keep their coat shiny

Once you switch, you’ll never look back—and neither will your pup!