Hello! I'm Sabrina Labelle, one half of the heart and soul that is the Labelle Foundation - a non-profit dog rescue nestled right in the heart of LA.

Alongside my incredible mom, we've dedicated the past 12 years to rescuing and rehabilitating four-legged fur-babies, with over 10,000 precious pups finding their forever homes- and counting!

Driven by a lifelong passion for animal welfare, I'm embarking on an exciting new journey. After seeing thousands of dogs come through our rescue with poor nutrition and hungry bellies - we know the impact of a good healthy meal, and that feeding dogs fresh food has an incredible impact on their health. Like watering a flower and watching it bloom back to life. 

Drawing from our extensive experience and unwavering commitment to providing the best for our furry companions, I'm so excited to introduce my latest endeavor: a fresh, premium, human-grade dog and cat food company… cue round of appaws!

With a focus on quality, nutrition, and the well-being of our beloved pets, our products are crafted with care and expertise. We ensure that every bite is a testament to our dedication to animal health and happiness- and a delight to the taste buds of our small furry family members.

I would love you to come along for the ride as we continue to make a difference in the lives of animals, one wagging tail and satisfied purr at a time.

Furever yours,
Sabrina Labelle
Founder, Furever
Co Founder, The Labelle Foundation

THE LABELLE FOUNDATION.
A LEGEND IS BORN.

THE LABELLE FOUNDATION.
A LEGEND IS BORN.

Sabrina Labelle and her mother Laura, a fifth-generation Angelino, teamed up in late 2018 to kickstart the Labelle Foundation. During the chaos that was the COVID pandemic, they didn't just capture hearts—they straight-up stole them. Talk about “right place, right time”!

Post-lockdowns, thousands of dogs were left high and dry in LA because owners stopped taking responsibility for their furry family members. But fear not, because this is where the Labelle Foundation swooped in like heroes in capes, rescuing over 5,000 pups and finding them their forever homes in just five years. This enormous feat also extends to the incredible act of housing countless foster dogs along the way.

Bearing witness to this amazing effort firsthand, Sabrina decided it was time to shake things up in the pet food game. And thus, Furever by Labelle was born in early 2024, ready to revolutionize the industry one delicious bite at a time.

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Furever Range

Wouf Beef

Our WOUF Beef recipe is meticulously crafted with functional ingredients to deliver the right amount of nutrients for your pup! Packed with a single animal protein—beef—to support lean muscle mass, this recipe also includes brown rice for additional protein and steady, healthy energy without the crash.

Wouf Turkey

Treat your pup to a meal bursting with flavor and nutrition with our WOUF Turkey recipe! Featuring 85% lean ground turkey, turkey gizzard, and turkey liver, this dish delivers high-quality protein to support robust muscles.

Lil' Wouf

Start your pup off right with our Lil’ WOUF Turkey Recipe! Treat your puppy to a meal packed with the right balance of essential nutrients to support growth and watch them thrive!

Meou Turkey

Meou Turkey coming soon!

Meou Fish

Meou Fish coming soon!