When it comes to feeding your dog, every ingredient matters. That’s why we don’t just throw together “meat and mystery fillers.” Each component of a Furever meal is hand-selected with vets and nutritionists to support long-term health. Here are seven of our favorite powerhouse ingredients — and why they deserve a spot in your dog’s bowl.
1. Real Meat (Chicken, Beef, Turkey, or Fish)
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Why it’s in Furever: High-quality protein is the foundation of muscle health, energy, and repair.
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The benefit: Supports lean muscle mass, maintains strength as dogs age, and is more digestible than meat meals or by-products.
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Transparency note: All proteins in Furever are human-grade and sourced from trusted farms.
2. Sweet Potato
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Why it’s in Furever: A slow-digesting, nutrient-rich carbohydrate.
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The benefit: Provides steady energy, promotes healthy digestion with fiber, and is rich in antioxidants like beta-carotene.
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Bonus: Gentle on sensitive stomachs compared to grains.
3. Kale
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Why it’s in Furever: It’s basically the superfood of the vegetable world.
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The benefit: Packed with vitamins A, C, and K to boost immunity and eye health, plus calcium for strong bones.
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Transparency note: We use fresh kale to maximize nutritional integrity, not powdered fillers.
4. Fish Oil
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Why it’s in Furever: Omega-3 fatty acids are crucial but often missing in commercial diets.
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The benefit: Supports joint health, brain function, reduces inflammation, and gives coats that healthy shine.
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Science check: Studies show omega-3 supplementation can significantly reduce arthritis symptoms in dogs.
5. Turmeric
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Why it’s in Furever: A natural anti-inflammatory.
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The benefit: Helps reduce joint pain, supports mobility in older dogs, and boosts antioxidant defenses.
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Fun fact: Curcumin (the active compound in turmeric) has been studied for its role in reducing chronic disease risk.
6. Ginger
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Why it’s in Furever: More than a kitchen spice — it’s a digestive aid.
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The benefit: Helps soothe upset stomachs, supports circulation, and can reduce nausea.
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Perfect for: Dogs with sensitive stomachs or prone to travel stress.
7. Zucchini
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Why it’s in Furever: Light, hydrating, and vitamin-rich.
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The benefit: Provides vitamin C, potassium, and fiber while being low-calorie — great for weight management and overall health.
The Furever Difference: Transparency at Every Step
Unlike many commercial foods, our ingredients aren’t just buzzwords on a bag. They’re whole foods you’d recognize in your own kitchen — cooked gently to preserve nutrients and formulated by certified veterinarians and pet nutritionists.
Because when it comes to your dog’s health, you deserve to know exactly what’s in the bowl.
👉 See what’s in your dog’s personalized recipe
