Black dog sitting on a pink surface with 'WOOF' pet food packages around it.

Vet-backed recipes over 2 years in the making

Every Meal Counts Toward More Years Together

THE VET-BACKED FORMULA

Did you know food can actually help your dog live longer? Here's how

01

What's it made of?

Human-grade proteins, fruits, vegetables, and supplements. That's it.

02

Why is it better than the stuff I'm feeding my dog now?

Most dog foods are made to feed-grade standards, allowing by-products, fillers, and heavy processing that strip away natural nutrition. Human-grade food uses only real, whole ingredients prepared to the same standards as your own meals, giving your dog safer, more digestible, and nutrient-rich food for a healthier, happier life.

03

Backed by 2 years of testing and the approval of happy dog owners.

We partnered with veterinarians nationwide and tested over 200 recipes to create one that not only tastes great, but uses the highest-quality ingredients to help your pet live longer, happier, and run freely for years to come.

Person petting a small dog in a living room setting
04

Formulated For your Furry friend

Handmade for your pup — and your pup alone. We take everything around here seriously, which means each meal is catered exactly to your dog’s size, breed, and age.

01

What's it made of?

Human-grade proteins, fruits, vegetables, and supplements. That's it.

02

Why is it better than the stuff I'm feeding my dog now?

Most dog foods are made to feed-grade standards, allowing by-products, fillers, and heavy processing that strip away natural nutrition. Human-grade food uses only real, whole ingredients prepared to the same standards as your own meals, giving your dog safer, more digestible, and nutrient-rich food for a healthier, happier life.

03

Backed by 2 years of testing and the approval of happy dog owners.

We partnered with veterinarians nationwide and tested over 200 recipes to create one that not only tastes great, but uses the highest-quality ingredients to help your pet live longer, happier, and run freely for years to come.

04

Formulated For your Furry friend

Handmade for your pup — and your pup alone. We take everything around here seriously, which means each meal is catered exactly to your dog’s size, breed, and age.

Person petting a small dog in a living room setting

Questions? We’ve Got You Covered.

We’ve answered some of the most common questions about getting started with Furever — so you can feel confident before your first delivery.

Nutrition Facts

AAFCO

Furever’s WOUF Beef is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.

General Analysis

  • Crude Protein: 12.5% min.
  • Crude Fat: 7% min.
  • Crude Fiber: 1% max.
  • Moisture: 68% max.

What they're saying around the block

Daniel R., Colorado

Itch-Free & Thriving

We couldn’t believe the difference in Max’s coat and digestion. No more constant itching or tummy troubles.

Rachel P., California

Scout’s Fresh Start

Our senior rescue, Scout, struggled with digestion and low energy for years. Within weeks of switching to Furever, his tummy troubles stopped, his coat is shiny again, and he actually gets excited for walks. It’s changed his life — and ours.

The Labelle Foundation

Rescue Dog Results

At The Labelle Foundation, we’ve seen firsthand the difference Furever makes. Over 80% of our rescue dogs eat it daily, and the improvements in their health and spirit are undeniable.