Vet-backed recipes over 2 years in the making
Every Meal Counts Toward More Years Together
THE VET-BACKED FORMULA
Did you know food can actually help your dog live longer? Here's how
Human-grade proteins, fruits, vegetables, and supplements. That's it.
Most dog foods are made to feed-grade standards, allowing by-products, fillers, and heavy processing that strip away natural nutrition. Human-grade food uses only real, whole ingredients prepared to the same standards as your own meals, giving your dog safer, more digestible, and nutrient-rich food for a healthier, happier life.
We partnered with veterinarians nationwide and tested over 200 recipes to create one that not only tastes great, but uses the highest-quality ingredients to help your pet live longer, happier, and run freely for years to come.
Handmade for your pup — and your pup alone. We take everything around here seriously, which means each meal is catered exactly to your dog’s size, breed, and age.
Human-grade proteins, fruits, vegetables, and supplements. That's it.
Most dog foods are made to feed-grade standards, allowing by-products, fillers, and heavy processing that strip away natural nutrition. Human-grade food uses only real, whole ingredients prepared to the same standards as your own meals, giving your dog safer, more digestible, and nutrient-rich food for a healthier, happier life.
We partnered with veterinarians nationwide and tested over 200 recipes to create one that not only tastes great, but uses the highest-quality ingredients to help your pet live longer, happier, and run freely for years to come.
Handmade for your pup — and your pup alone. We take everything around here seriously, which means each meal is catered exactly to your dog’s size, breed, and age.
Questions? We’ve Got You Covered.
We’ve answered some of the most common questions about getting started with Furever — so you can feel confident before your first delivery.
Nutrition Facts
Beef
AAFCO
Furever’s WOUF Beef is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
General Analysis
- Crude Protein: 12.5% min.
- Crude Fat: 7% min.
- Crude Fiber: 1% max.
- Moisture: 68% max.
Turkey
AAFCO Statement
Furever’s WOUF Turkey is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Guaranteed Analysis
- Crude Protein: 12.5% min.
- Crude Fat: 5.5% min.
- Crude Fiber: 1% max.
- Moisture: 69% max.
Puppy
AAFCO Statement
Furever’s Lil’ WOUF Turkey is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth and reproduction.
Guaranteed Analysis
- Crude Protein: 12.5% min.
- Crude Fat: 4.5% min.
- Crude Fiber: 1% max.
- Moisture: 71% max.
AAFCO
Furever’s WOUF Beef is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
General Analysis
- Crude Protein: 12.5% min.
- Crude Fat: 7% min.
- Crude Fiber: 1% max.
- Moisture: 68% max.
AAFCO Statement
Furever’s WOUF Turkey is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Guaranteed Analysis
- Crude Protein: 12.5% min.
- Crude Fat: 5.5% min.
- Crude Fiber: 1% max.
- Moisture: 69% max.
AAFCO Statement
Furever’s Lil’ WOUF Turkey is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth and reproduction.
Guaranteed Analysis
- Crude Protein: 12.5% min.
- Crude Fat: 4.5% min.
- Crude Fiber: 1% max.
- Moisture: 71% max.
What if I skip the quiz?
You’ll get one of our trusted starter plans—but personalization means better outcomes.
Can I change recipes later?
Absolutely. Update your preferences anytime in your account.
How often is it delivered?
Automatically every 2 weeks. You’re fully in control of timing and shipping.
What they're saying around the block
Daniel R., Colorado
Itch-Free & Thriving
We couldn’t believe the difference in Max’s coat and digestion. No more constant itching or tummy troubles.
Rachel P., California
Scout’s Fresh Start
Our senior rescue, Scout, struggled with digestion and low energy for years. Within weeks of switching to Furever, his tummy troubles stopped, his coat is shiny again, and he actually gets excited for walks. It’s changed his life — and ours.
The Labelle Foundation
Rescue Dog Results
At The Labelle Foundation, we’ve seen firsthand the difference Furever makes. Over 80% of our rescue dogs eat it daily, and the improvements in their health and spirit are undeniable.