Fresh, Human-Grade Dog Food Delivered to Your Door.

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More Years. More Memories.

Food that extends lives.

Pick Out Your Pet's Meal Plan

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Recipes developed by vets and nutritionist experts.

50% off your first order!

Science Behind Furever

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Real Results You Can See

Support from the inside out—improve skin, coat, digestion & more.

Recipes Made For You

A longer, healthier life in every bowl

Whether you're feeding a picky pup, a senior dog, or a fresh food first-timer — Furever makes it easy. Pick a plan that fits your dog's needs and start fresh today.

Wouf Beef Recipe

Wouf Turkey Recipe

Lil Wouf Recipe

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Personalized puppy plan

Adult Dog Meals

Events Calendar

Custom Care for a longer and healthier life

Personalized meal plans for a longer life

We price like we feed — personalized to your pup. *Shown prices are based on plan type and dog size.

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Adult Dogs

SMALL DOGS (5 - 20 lbs) $35 / week
MEDIUM DOGS (20 - 50 lbs) $50 / week
LARGE DOGS (50 - 100 lbs) $75 / week

Puppies

UNDER 4 MONTHS $50 / Week
4 - 12 MONTHS $43 / Week
12 - 24 MONTHS $38 / Week

Real Food, Real Wellness

Trusted by vets and loved by dogs

Every recipe is created with veterinary guidance and supported by years of clinical research. We focus on premium, human-grade ingredients to help your dog live a longer, healthier life. Trusted by vets, loved by dogs.

Dog eating from a bowl with a 'Furever' bag and pet food packaging in the background.

WORKING HAND-IN-HAND WITH ANIMAL RESCUES

View The Vet-backed formula

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"We’ve tried everything, but nothing compares to Furever. You can literally see the difference in their energy and health."

Person walking three dogs on a grassy area with trees in the background

"Her coat is softer, her stomach issues are gone, and she’s so much more relaxed. Furever has been a total game-changer."

"Since switching to Furever, my dog has so much more energy—it’s like he’s a puppy again!"

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"I can tell Furever uses real ingredients because my dog’s mood, energy, and overall health have improved dramatically."

This saved my adopted dog. Fully nursed her back to health.

Blog posts

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Adorable brown and white dog dressed in a polka dot collar sitting at a marble café table with a cup of coffee in a “Café de Flore” cup, sunlight streaming through the window in a cozy Parisian-inspired setting.

The History of Kibble: How Convenience Hijacked Dog Nutrition

Kibble was built for convenience, not health. Learn the history behind dog food — and why it’s time to rethink what’s in your pet’s bowl.

Fast greyhound dog sprinting along the shoreline at the beach with ocean waves in the background, showcasing speed, agility, and athletic movement.

Fresh vs. Kibble: What the Labels Don’t Tell You

Not all pet food is created equal. In this article, we break down the real differences between fresh dog food and kibble — beyond the marketing claims. Learn what labels leave out, how ingredients ...

Dog paws framing a bowl of raw dog food with fresh beef, organ meat, broccoli, carrots, cranberries, quail eggs, and supplements, representing a healthy balanced raw diet for dogs.

Top 7 Ingredients to Boost Your Dog’s Health (And Why They’re in Furever)

At Furever, we believe every ingredient in your dog’s bowl should serve a purpose. That’s why our meals go beyond basic kibble — they’re crafted with real, vet-approved superfoods that support ener...

white and black dalmation dog tongue licking

Dog Allergies and Food: What Every Pet Parent Should Know

Does your dog struggle with itchy skin, ear infections, or digestive issues? Food allergies could be the hidden culprit. While not as common as environmental triggers, food sensitivities can cause ...

two spotted dogs looking at the camera with the blue sky in the background

Rescue Dogs & Fresh Food: Healing Starts in the Bowl

Rescue dogs often arrive underweight, anxious, or struggling with chronic health issues. While love and safe shelter are the first steps in healing, nutrition is just as critical. At Furever, we’ve...